Data privacy is of high importance for Wyilda and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.


The Swedish company, Wyilda af Norden AB ("Wyilda"), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

Wyilda af Norden AB
Sågaregatan 41
95333 Haparanda

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 559057-6665
Authorised representative: Petra Salenvall
VAT registration number: VAT NO. SE559057666501


The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.
For transfers outside the EEA, Wyilda will use Standard Contractual Clauses and Shields as safeguards for countries without adequacy decisions from the European Commission.


Wyilda will never transfer your personal data to a third party unless it is necessary to complete your order. Hence, we may transfer your personal data to e.g. banking institutions and shipping partners. Wyilda may also collect some personal data from external sources, e.g. credit reports and address updates.


For every specific process of personal data we collect from you, we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.


You have the right to request information about the personal data we hold on you at any time. You can contact Wyilda and we will provide you with your personal data via e-mail.

Whenever Wyilda processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

If you have a MyW-account you can edit your personal data under your account pages.

You have the right to erase any personal data processed by Wyilda at any time except for the following situations:

- you have an ongoing matter with Customer Service
- you have an open order which has not yet been shipped or partially shipped
- you have an unsettled debt with Wyilda, regardless of the payment method
- if you are suspected or have misused our services within the last four years
- your debt has been sold to a third party within the last three years or one year for deceased customers
- your credit application has been rejected within the last three months
- if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes


You have the right to object to processing of your personal data that is based on Wyilda's legitimate interest. Wyilda will not continue to process the personal data unless we can demonstrate legitimate grounds for the process, which overrides your interest and rights, or due to legal claims.


You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

You can opt out from direct marketing by the following means:

- following the instruction in each marketing emails
- by editing the settings of your Wyilda account


You have the right to request that Wyilda restricts the process of your personal data under the following circumstances:

- if you object to a processing based Wyilda’s legitimate interest, Wyilda shall restrict all processing of such data pending the verification of the legitimate interest.
- if you have claim that your personal data is incorrect, Wyilda must restrict all processing of such data pending the verification of the accuracy of the personal data.
- if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
- if Wyilda no longer needs the personal data but it is required by you to defend legal claims


Wyilda protects your privacy. We take organizational and technical measures to ensure that all information, provided by you when using our services on the website, is protected. Unfortunately, Wyilda cannot at all times guarantee that the website is free from technical defects, viruses or spam.


The website may be inaccessible during periods of time due to maintenance, security, or any other technical reason. Wyilda is not liable for any direct or indirect damage to a visitor or third party that may occur during such interruptions.


The website uses cookies. A cookie is a small piece of information sent by a website that is saved on your hard drive by your computer's browser. Cookies help the website remember you when you return to the website, and provide you with a personalized shopping experience. Wyilda also uses cookies to gather statistical data. Cookies do not contain any personal information about you. You may disable cookies on your browser, but by doing so we cannot guarantee that all functions on the website will work as intended.

We take data protection very seriously. Please contact our Customer Service if you wish to discuss this Privacy policy or your rights stated above. You can always reach us at


If you consider Wyilda to process your personal data in an incorrect way you can contact us. You also have the right to raise a complaint to a supervisory authority.

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